This trend will certainly have implications on Affiliate Marketing as more cookies are dropped along a shoppers journey to the basket and adds to the debate on both de-duplication and allocation of commission.

It also rightly does point out that the market is still a little murky, due to some historical and present  spammy and rather volitile methods used by some sites to acquire traffic over user experience - something I think Google will take action on at some stage.

Despite the mass of voucher codes sites in existence and I’m talking over 200 - I can see a core handful of companies taking this channel by the horns followed by a number of syndicated and white label offerings and thankfully a total clean up of this internal channel.

Also good news for our wee’ project Restaurant Vouchers though, as the report states that searches for the term have increased by 226.3% over the last 12 months.

More stories from Google News.