The emergence of the Maximising Consumer as Voucher Codes usage Surges

An interesting week for the world of voucher codes it seems. After reading a piece in the Sunday times about Mark Pearson, who has built a £30m personal fortune from his site myvouchercodes,  Hitwise have just released some fascinating facts and figures about voucher code usage online - something that Internet Retailing is calling the emergence of the 'maximising consumer' - I quite like this as it shows consumers are not just looking for the...

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I'm an Affiliate Marketing Addict of 12 years, Entrepreneur and founder of Existem, affiliates4u, a4uAwards and a4uexpo Affiliate Marketing Conferences.

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Recent posts

Why we launched PerformanceIN Fashion

We’ve been really excited about the launch of our new vertically focused events and they kick off with a rather exquisite day planned at the...

M&S lowers commission for SALES again

Not sure what people feel about this. It seems that M&S who have their affiliate programme managed through are lowering commission from 4%...

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a4uexpo Europe & London

I'm Attending a4uexpo London Affiliate & Performance Marketing Conference on the 18th - 19th October 2011