The emergence of the Maximising Consumer as Voucher Codes usage Surges

An interesting week for the world of voucher codes it seems. After reading a piece in the Sunday times about Mark Pearson, who has built a £30m personal fortune from his site myvouchercodes,  Hitwise have just released some fascinating facts and figures about voucher code usage online - something that Internet Retailing is calling the emergence of the 'maximising consumer' - I quite like this as it shows consumers are not just looking for the...