According to e-consultancy its a decent app too that’s been specifically designed for the iPhone.

So how can Affiliate Marketing get a slice of the pie here?  As we’re talking about a Mobile Application rather than a browser enhanced experience it could be difficult unless retailers opt for the simple CPA on download and tag shoppers to that download for a period of say 180 days or more.

In my mind though, the biggest opportunity here is the ability for affiliates to build 3rd party mobile applications and push data or products to consumers directly from a range of retailers. This certainly is not beyond the reach of many nimble and technically minded affiliates out there right now, however we fall down with the networks and retailers ability to track such sales through performance marketing.

Hopefully we’re on the verge of an announcement that some networks have ploughed some money into such innovation and R&D from some of the cash piles earned from affiliate brand, cashback and voucher code activity into something more sustainable and exciting. Who will it be? or will we see a Start-up steal the thunder?