reviews.argos.co.uk and New Fusepump Feeds
Anyone seen the increase in advertisers utilising reviews and getting them spidered within the SERPS?
Some examples;
Some may view these sub domain sites as extra competition in traditional affiliate territory (i.e model numbers) however as a leveller it’s also good to see that these reviews appear to be available on the new product feeds that have been managed by Fusepump for Argos at Commission Junction.
Data Feeds are often plagued by inconsistencies and poor structure so this is a great step forward and these new feeds appear to even surpass the excellent Shop Window feed in some areas.
New Features Include
- Addition of Manufacturer Brands
- Additional Product Features
- Better Pricing Structure
- Improved Promotional Messaging
- Product Alternatives
- Customer Reviews
However nothing can currently beat the universal category structure that Shop Window presents, and this is something that Fusepump should work on otherwise publishers will need to integrate each feed individually.
We’ll be implementing them shortly on a new site so we’ll let you know how we get on.
