Mobile App’s and Affiliate Marketing
Over the last couple of weeks we’ve seen the launch of a number of new mobile applications for retailers, Oasis being one who falls short of transactional payment via the application to Net A Porter who go the whole hog; big respect for them.
According to e-consultancy its a decent app too that’s been specifically designed for the iPhone.
So how can Affiliate Marketing get a slice of the pie here? As we’re talking about a Mobile Application rather than a browser enhanced experience it could be difficult unless retailers opt for the simple CPA on download and tag shoppers to that download for a period of say 180 days or more.
In my mind though, the biggest opportunity here is the ability for affiliates to build 3rd party mobile applications and push data or products to consumers directly from a range of retailers. This certainly is not beyond the reach of many nimble and technically minded affiliates out there right now, however we fall down with the networks and retailers ability to track such sales through performance marketing.
Hopefully we’re on the verge of an announcement that some networks have ploughed some money into such innovation and R&D from some of the cash piles earned from affiliate brand, cashback and voucher code activity into something more sustainable and exciting. Who will it be? or will we see a Start-up steal the thunder?
Read full articleNeed to add to my AM Blogroll!
Randomly checking in on the web after ordering some ‘attire’ for a mates stag party, I realized that I’ve not put anyone on my blogroll here on my personal blog.
So if we know each other, and if you’d like to exchange links on your blogroll let me know on this thread and I’ll add you! My only requirement is that you have a blog dedicated to Affiliate Marketing and are not a spammy affiliate marketing e-book affiliate! (or similar)
Cheers,
Matt
Flickr credit: martinstabe
Read full articleRagga Ragga, Rum and Fun in Barbados
It’s been rather hectic few days after Barbados, an awesome event, well planned and organised by the team at AffiliateFuture.
Barbados itself was a treat – it was less developed than I had imagined, that’s a good thing.
It was great to get back into diving, after a 4 year gap I was a little rusty, but it all came back to me quickly – Thanks to Hannah for convincing me to go! The nights at Harbour Lights and the Boat Yard were great fun. Both were all you can drink evenings! Yes, that was a little messy for some – James do we have pictures of the ‘Worm’? - and who has the photo evidence of Dwight Yorke heading off with the Columbian Hooker?
The Rum Ball Rally offered a great opportunity to explore the Island, our jeep consisted of Jim Mansfield from Intel, his wife Erica and James - we managed to blag a 7ft rum bottle cutout on our scavenger hunt - somehow it managed to get back to London to bless the AF walls!
Thanks to Tom Quinn for organising the fishing trip, sadly we didn’t catch anything but least we had rum and coke to hand and the sun shining! Don’t know how MagicFreebies Tom managed to survive the trip with a dislocated shoulder after a ‘Shark Attack’ the night before?
Finally my activities were rounded off with a round at Sandy Lane Golf Course, sadly not the $4000 a round Green Monkey, but the equally impressive Sandly Lane Country Club course – its pretty neat as you get a local caddy with insider knowledge of the greens and fairways.
I hear James is looking to potentially increase the numbers again next year with up to 100 people flying over, and looking at a hotel with direct beach access which would be I believe, welcomed.
Thanks to everyone who made the trip so much fun, and to anyone who is thinking about heading out next year – I’d definitely would recommend it!
Other thoughts:
- http://www.leemccoy.co.uk/2009/06/thanks-guys-for-barbados-but-i-wont-be.html
- http://www.affiliates4u.com/forums/affiliate-future/113132-huge-thanks-af-team-barbados-09-a.html
Surviving Barbados & Incentive Structure
Well, this Sunday I’m heading off to Barbados with 53 or so affiliate folk from the UK courtesy of Affiliate Future and Foxy Bingo - A huge thank you to both!
Having never been to this part of the world (except for the Bahamas for the now defunct Affiliate Force cruise back in 2001) does anyone have any tips on surviving the week? I’ve heard all sorts of stories from alumni from the incentive over the last 3 years!
I’m looking forward to dusting off my PADI card and getting some diving in and exploring the Island a little with the Rum Ball rally!
For anyone looking to structure an affiliate incentive you’d be wise to take a look at how James and the team have handled the promotion to not only reward the very top affiliates who drive huge volumes but the up and coming affiliates who work equally hard for their merchants.
Structured incorrectly these incentives can do more harm than good so it’s nice to see someone getting it right. These extra incentives ranged from best use of creative, best increase in performance, top affiliate and PR i.e talking about the merchant on blogs, twitter and forums and other social media platforms.
I’m looking forward to spending some decent time with everyone next week, something which is often very difficult at our own events!
Great a4uAwards Spezify Mashup & Deadline Day
Today is the deadline for the a4uAwards book of the night, our designer Pete has done a fabulous job once again on putting it together before it goes off to the printers.
For those attending you’ll get one on your table, for everyone else you’ll find it inserted in a future edition of New Media Age.
Deadlines inherently mean that we’re not too far away from our 3rd a4uAwards ceremony and despite the credit crunch I’m excited that we already have well over 400 people attending the most glamorous evening in Affiliate Marketing on the 2nd June in London.
Which brings me to this really neat website - Spezify that Keith pinged me on Messenger earlier today - Really does capture the essence of the awards and infact any theme - it’s great don’t you think?
Read full articleI’m Woody, an Affiliate Marketing Addict
I’m Woody, aka Matthew Wood, an affiliate marketing addict. I’m 29, live in Bristol with my Wife Claire and our Black Labrador Puppy Jackson, who I must say just let off the most incredible stench as I write this, and wonder what I’m going to tell you on this new personal blog.
Well I should give you a bit of background about who I am - I’m the Managing Director of Existem Ltd where I work with a talented team to develop new and exciting websites. I like to think we have a start-up mentality where we have no barriers to creativity, are nimble on our feet, utilise new technology and challenge traditional thinking.
I’m also Managing Director of Existem Events Ltd, a company that progressed from running regional get-togethers in bars across the UK to organising the UK’s and now Europe’s largest Affiliate Marketing Conference series - a4uexpo - our fourth conference will be at ExCeL London in October. The company also organises the black tie awards ceremony in London for the Affiliate Marketing Industry which takes place for the third time on June 2nd at the Park Lane Hilton.
I’m looking forward to sharing my candid views on Affiliate Marketing on a personal level away from the corporate side of affiliates4u, My life on the road and also the day to day running of what I believe is an exciting and dynamic online business.
I hope you find it vaguely interesting!
Woody.
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