Why we launched PerformanceIN Fashion

Why we launched PerformanceIN Fashion

We’ve been really excited about the launch of our new vertically focused events and they kick off with a rather exquisite day planned at the Hurlingham Club in London on the 6th July 2011.

Over the last couple of years we’ve really put our attention on our flagship events; expanding the a4uexpo successfully into Germany and growing the a4uAwards by around 20% YOY.

Considering we’re not a huge publishing and events company such as Centaur or UBM but a passionate nimble SME, we can I hope be pretty proud of our achievements in helping to grow the Affiliate Marketing industry.

Since then as a company we’ve invested in technology, internal systems and have recruited a number of new key players to the team. This gives us the capacity and the ability to expand with new ventures whilst having the systems in place to ensure we don’t miss the pulse on our existing projects.

What’s unique with PerformanceIN is the fact it gives everyone a platform to connect on a very personal, relevant level.  Significantly this is without contractual barriers or politics.

Picking our first vertical was a challenge.  You need the big brands but equally you need a decent volume of long-tail publishers and bloggers. Thus Fashion seemed to be the natural choice, historically however difficult to crack (we don’t like to make things easy for ourselves)

The one day conference will have 12 sessions, a keynote by Wayne Hemingway MBE, a rather lovely BBQ lunch with a helping of lobster, networking throughout the day, a fair sprinkling of strawberries and cream, speed networking and finally networking drinks on the lawns of private members club.

In addition a brand showcase which gives around 15 brands an opportunity to engage with delegates.

Our decision no doubt will after the event be how we move forward. We’ve already pre-launched our PerformanceIN Travel event which will take place in November, but I wonder do we concentrate on specialism such as attribution or even something as generic as Mobile?

The jury is out.

If you want to follow our journey you can follow @performanceIN on twitter.

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I'm an Affiliate Marketing Addict of 12 years, Entrepreneur and founder of Existem, affiliates4u, a4uAwards and a4uexpo Affiliate Marketing Conferences.

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I'm Attending a4uexpo London Affiliate & Performance Marketing Conference on the 18th - 19th October 2011