Stored under Affiliate Marketing
Speaking at EGRLive – Perfect Partners
Today, I’m going to be speaking at EGRLive, a new iGaming event which incorporates a Power Affiliates stream. Held at Old Billingsgate, a contender venue for a4uexpo, I’m speaking at a session entitled; ‘Perfect partners: Getting the most from your affiliate/operator relationship’ The first stage I guess is transparency – which is always going to be difficult in a vertical which is still burdened with mainstream black hat...
Read full articleEuropean Affiliate Marketing is a few years behind America?
Well, I've finally booked my flights and I'm all set for Affiliate Summit in Vegas. This will be the first Affiliate Summit where I've chosen to speak and I'm really looking forward to the panel where we'll be discussing the UK and European Market; specifically 'CPA Affiliate Marketing Opportunities in Europe' You'll find our session poses an intriguing description: European affiliate marketing is a few years behind America in some areas,...
Read full articlereviews.argos.co.uk and New Fusepump Feeds
Anyone seen the increase in advertisers utilising reviews and getting them spidered within the SERPS? Some examples; http://reviews.argos.co.uk http://reviews.comet.co.uk Some may view these sub domain sites as extra competition in traditional affiliate territory (i.e model numbers) however as a leveller it's also good to see that these reviews appear to be available on the new product feeds that have been managed by Fusepump for...
Read full articleRe-targeting to the detriment of Affiliates?
Before our summer holiday my Wife was speaking about how comfortable Havianna flip flops were and recommended a pair - having scouted around for the best price and visiting a number of retailers including Office - I eventually purchased a pair from Stand Out. And for those who are vaguely interested they are very comfortable! - Stay with me - now as I was watching Liverpoool get thrashed at home for the first time in two years in the league -...
Read full articleMobile App’s and Affiliate Marketing
Over the last couple of weeks we've seen the launch of a number of new mobile applications for retailers, Oasis being one who falls short of transactional payment via the application to Net A Porter who go the whole hog; big respect for them. According to e-consultancy its a decent app too that's been specifically designed for the iPhone. So how can Affiliate Marketing get a slice of the pie here? As we're talking about a Mobile...
Read full articleSurviving Barbados & Incentive Structure
Well, this Sunday I'm heading off to Barbados with 53 or so affiliate folk from the UK courtesy of Affiliate Future and Foxy Bingo - A huge thank you to both! Having never been to this part of the world (except for the Bahamas for the now defunct Affiliate Force cruise back in 2001) does anyone have any tips on surviving the week? I've heard all sorts of stories from alumni from the incentive over the last 3 years! I'm looking forward to...
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