Stored under Affiliate Marketing
Skimlinks Clears $2m Sales in a Weekend
Stumbled upon a tweet this morning from Alicia who mentioned they recently cleared $2m of sales in one weekend. Great achievement folks! I know some sceptics were a little bemused when you won so many awards at this years Affiliate Marketing Awards - The fact the lions share of this revenue will be new to the performance based channel shows true innovation IMO, so well...
Read full articleSpeaking at EGRLive – Perfect Partners
Today, I’m going to be speaking at EGRLive, a new iGaming event which incorporates a Power Affiliates stream. Held at Old Billingsgate, a contender venue for a4uexpo, I’m speaking at a session entitled; ‘Perfect partners: Getting the most from your affiliate/operator relationship’ The first stage I guess is transparency – which is always going to be difficult in a vertical which is still burdened with mainstream black hat...
Read full articleEuropean Affiliate Marketing is a few years behind America?
Well, I've finally booked my flights and I'm all set for Affiliate Summit in Vegas. This will be the first Affiliate Summit where I've chosen to speak and I'm really looking forward to the panel where we'll be discussing the UK and European Market; specifically 'CPA Affiliate Marketing Opportunities in Europe' You'll find our session poses an intriguing description: European affiliate marketing is a few years behind America in some areas,...
Read full articlereviews.argos.co.uk and New Fusepump Feeds
Anyone seen the increase in advertisers utilising reviews and getting them spidered within the SERPS? Some examples; http://reviews.argos.co.uk http://reviews.comet.co.uk Some may view these sub domain sites as extra competition in traditional affiliate territory (i.e model numbers) however as a leveller it's also good to see that these reviews appear to be available on the new product feeds that have been managed by Fusepump for...
Read full articleRe-targeting to the detriment of Affiliates?
Before our summer holiday my Wife was speaking about how comfortable Havianna flip flops were and recommended a pair - having scouted around for the best price and visiting a number of retailers including Office - I eventually purchased a pair from Stand Out. And for those who are vaguely interested they are very comfortable! - Stay with me - now as I was watching Liverpoool get thrashed at home for the first time in two years in the league -...
Read full articleMobile App’s and Affiliate Marketing
Over the last couple of weeks we've seen the launch of a number of new mobile applications for retailers, Oasis being one who falls short of transactional payment via the application to Net A Porter who go the whole hog; big respect for them. According to e-consultancy its a decent app too that's been specifically designed for the iPhone. So how can Affiliate Marketing get a slice of the pie here? As we're talking about a Mobile...
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