Stored under Affiliate Marketing
M&S lowers commission for SALES again
Not sure what people feel about this. It seems that M&S who have their affiliate programme managed through buy.at are lowering commission from 4% to 3% for all items during an upcoming Sale. The reason? ‘A substantial increase in their own marketing efforts’ and ‘a significant increase in affiliate traffic and conversion to occur naturally’ As M&S reside on a network that offers product level commissions, why is this a...
Read full articleNominations Open for the Affiliate Marketing Awards
Nominations for the a4uAwards will close on the 19th February, which means you don't have long to nominate who you think deserves to be short-listed for the 5 community choice awards. Highly regarded, these awards are decided by the community and therefore mean a great deal to the individuals and companies who win them. Spending just a few minutes making your nominations now could well make someone's year! Community Choice...
Read full articleSpeaking at SES London on Affiliate Marketing
On the 17th February I'll be speaking for the first time at Search Engine Strategies (SES) on 'New Affiliate Opportunities & Strategies' we all know that even some of the best search gurus secretly subsidise their income with affiliate activity and I hope we'll be able to help bring you up to date with the latest strategy, opportunities and thinking within affiliate marketing. New Affiliate Opportunities & Strategies If you are...
Read full articleVoucher Cloud – Mobile Voucher Application Launches
Today, will see the launch of Voucher Cloud within the apple app store. Its a project I've been involved in for a while and it's fantastic to see the fruits of many, many months of hard work by the team come to fruition. What is Voucher Cloud? In short it will give consumers the ability to download digital vouchers onto their mobile phone to redeem at restaurants, cinemas, bars and at their favourite high street stores. Using GPS...
Read full articleImpact Radius to Cause a Wave in the UK Affiliate Market?
Today, Impact Radius launched simultaneously in the UK and USA - Believe me, it's an important day for those involved in Affiliate Marketing. Why? well it changes the way that advertisers and publishers can connect and enables advertisers to track sales through off-line and online media; including TV, radio, print and other off-line distribution channels. This is something that's been discussed at a4uexpo in recent years. For high...
Read full articleSorry Affiliates, Next VIP SALE = No Commission!
Hmm... two contrasting techniques in the in box this afternoon. Firstly...Laura Ashley "We wanted to let you know that you could earn an extra 2% commission during the Laura Ashley sale – that’s a whopping 8%!" And now...Next "Please note that the Next end of season sale is due to commence on the 26th December. From x time and y time the VIP sale occurs. Within this period, Next will not be paying any commission for VIP sale...
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