Comments on: The emergence of the Maximising Consumer as Voucher Codes usage Surges http://www.woody.co.uk/emergence-maximising-consumer-voucher-codes-usage-surges/ The Blog of Matthew Wood Mon, 18 Apr 2011 15:56:29 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Ben http://www.woody.co.uk/emergence-maximising-consumer-voucher-codes-usage-surges/#comment-594 Ben Mon, 31 Aug 2009 20:21:26 +0000 http://www.woody.co.uk/?p=94#comment-594 It's a growth area but like all things that grow quickly and unchecked it needs pruning back to remove the weak, soindly shoots, and leave sites with a bit more integrity. It’s a growth area but like all things that grow quickly and unchecked it needs pruning back to remove the weak, soindly shoots, and leave sites with a bit more integrity.

]]> By: Joe Connor http://www.woody.co.uk/emergence-maximising-consumer-voucher-codes-usage-surges/#comment-592 Joe Connor Sat, 29 Aug 2009 09:25:05 +0000 http://www.woody.co.uk/?p=94#comment-592 Hi Matt/s, It's interesting to see the debate has finally moved on from code sites being merely a good thing or a bad thing to discussion of how best to work them into the affiliate marketing mix. Here are Renegade Publsihing we continue to innovate and develop <a href="http://www.discountcodes.tv" rel="nofollow">DiscountCodes.tv</a> to enhance the user experience with the addition of walkthrough video tutorials to help visitors use codes. We've also started putting together review style video features talking about things like courier services which again is aimed at being useful to visitors not just about short-term money making. Merchants can now add themselves to DCTV even if they haven't got an affiliate program free of charge and merchants running affiliate programs on any UK network can request a login to take control of their codes and offers. I can see one way to avoid competing head on with the generic code sites is to develop code sites dedicated to individual sectors and your Restaurant Vouchers site is a good example of this. I look forward to touching base with you guys again at the a4u Expo, Joe Connor Hi Matt/s,

It’s interesting to see the debate has finally moved on from code sites being merely a good thing or a bad thing to discussion of how best to work them into the affiliate marketing mix.

Here are Renegade Publsihing we continue to innovate and develop DiscountCodes.tv to enhance the user experience with the addition of walkthrough video tutorials to help visitors use codes.
We’ve also started putting together review style video features talking about things like courier services which again is aimed at being useful to visitors not just about short-term money making.

Merchants can now add themselves to DCTV even if they haven’t got an affiliate program free of charge and merchants running affiliate programs on any UK network can request a login to take control of their codes and offers.

I can see one way to avoid competing head on with the generic code sites is to develop code sites dedicated to individual sectors and your Restaurant Vouchers site is a good example of this.

I look forward to touching base with you guys again at the a4u Expo,

Joe Connor

]]> By: richard101 http://www.woody.co.uk/emergence-maximising-consumer-voucher-codes-usage-surges/#comment-587 richard101 Wed, 19 Aug 2009 21:26:38 +0000 http://www.woody.co.uk/?p=94#comment-587 see http://richardknight.org.uk/business/retailers-throw-away-good-business-practice-just-to-use-online-functionality-37 see http://richardknight.org.uk/business/retailers-throw-away-good-business-practice-just-to-use-online-functionality-37

]]> By: Matt Bailey http://www.woody.co.uk/emergence-maximising-consumer-voucher-codes-usage-surges/#comment-586 Matt Bailey Wed, 19 Aug 2009 12:36:24 +0000 http://www.woody.co.uk/?p=94#comment-586 Agree that there seems to be an increasing understanding of how to best utilise the voucher code space, not only by consumers but also by merchants, agencies and affiliate networks, which I hope is also fuelling this trend. I hope that the IAB's voucher code guidelines have assisted this movement as it is definitely going to continue to be a large part of the affiliate landscape for some time. You only have to look over the pond at the 'coupon' sector to realise that. It will be interesting to see how the voucher code space develops next. The holy grail would be a point of sale system that ties up with online voucher codes, enabling merchants complete visibility. It would also allow you to monetise your restaurant vouchers site Woody! Agree that there seems to be an increasing understanding of how to best utilise the voucher code space, not only by consumers but also by merchants, agencies and affiliate networks, which I hope is also fuelling this trend.

I hope that the IAB’s voucher code guidelines have assisted this movement as it is definitely going to continue to be a large part of the affiliate landscape for some time. You only have to look over the pond at the ‘coupon’ sector to realise that.

It will be interesting to see how the voucher code space develops next. The holy grail would be a point of sale system that ties up with online voucher codes, enabling merchants complete visibility. It would also allow you to monetise your restaurant vouchers site Woody!

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